Rights to bestseller Jordan B. Peterson’s 12 Rules for Life: An Antidote to Chaoshave been sold in 39 territories, including: Minerva in Albania; to GNEZDOTO in Bulgaria; to Argo in the Czech Republic; to Politikens in Denmark; to Aripaev in Estonia; WSOY in Finland; to Michel Lafon in France; to Key Books in Greece; to 21. Szazad Kiado in Hungary; to Gramedia in Indonesia; to Sella Meir in Israel; to Asahi in Japan; to TYTO Alba in Lithuania; to Monsudar in Mongolia; to Gyldendal Norsk in Norway; to Lua de Papel in Portugal; to Editura Trei in Romania; to Progress Kniga in Russia; to Publik Praktikum in Serbia; to Slovensky Tatran in the Slovak Republic; to Planeta in Spain (Spanish and Catalan rights); to Mondial in Sweden; to Common Master Press in Taiwan; to Amarin in Thailand; to Pegasus in Turkey; and to Nash Format in Ukraine. The deals were arranged by Suzanne Brandreth and Hana El Niwairi at Cooke International on behalf of Sally Harding at CookeMcDermid.

Rights to Dr. Jordan B. Peterson's 12 RULES FOR LIFE: AN ANTIDOTE TO CHAOS, to Alta in Brazil, Cheers for simplified Chinese rights, Maven in South Korea, Druzina in Slovenia, and Saigon Books in Vietnam, respectively, by Suzanne Brandreth at Cooke International, in association with Joao Paulo Riff at Riff Agency, Jade Fu and Itzel Hsu at The Grayhawk Agency, Danny Hong at The Danny Hong Agency, and Vuk Perisik and Nada Perisik at PLIMA Literary Agency, on behalf of Sally Harding at CookeMcDermid.